August 2, 2010

The Tone of the Ad

Justin Katz

To be honest, I don't follow help wanted ads for teaching positions closely enough to know whether this is really unique, but something about the wording of this one, printed in last Sunday's Providence Journal, caught my eye:

RI Certified Teachers, to Substitute per diem for growing K-9 public charter school.

The idea of advertising the growth prospects of the school strikes me as somehow refreshing. It gives the sense that something is being built — that effort and perseverance can improve everybody's lot. Of course, it's probable that any school seeking highly educated people for drudgery like substitute teaching would want to convey a probability of advancement. Still, I think public education in general would inspire more confidence among those who fund it were that attitude brought to bear in a systematic way.